Brand Guidelines
Introduction
The "Fractional Coordinator" name, logo, and other associated trademarks are property of Fractional Coordinator. These guidelines help our partners, clients, educational institutions, compliance officers, and any other third parties understand how to use and display our trademarks and copyrighted work in their own materials.
We're sharing these guidelines because proper brand usage matters. It maintains the trust and professionalism that institutional compliance work demands.
Logo
Full lockup
Wordmark
Our wordmark is the foundation of our visual identity. It's set in a professional sans-serif typeface that balances institutional authority with approachability—because compliance doesn't have to feel cold.
The proportions are fixed to maintain consistency across campuses, documents, presentations, and digital platforms. While it can scale to any size you need, the relationship between letterforms stays locked.
Our primary wordmark requires prescribed clear space and should appear on clean, uncluttered backgrounds.
Symbol
Our symbol mark represents the structure and support at the heart of compliance work. The geometric composition speaks to regulatory frameworks while the balanced design reflects our role as coordinators—bringing together policy, people, and process.
The mark can stand alone in contexts where Fractional Coordinator is already well-established, but in most applications, the full wordmark is preferred.
Our primary wordmark requires prescribed clear space and should appear on clean, uncluttered backgrounds.
How to use our logo
Do:
Use the logo when directly discussing Fractional Coordinator services or partnerships
Follow these style guides and usage terms
Use the logo exactly as provided and acknowledge it belongs to Fractional Coordinator
Maintain adequate clear space around the logo
Use approved color variations for your specific application
Don't:
Use the logo without permission or outside these terms
Misrepresent your relationship with Fractional Coordinator or imply endorsement
Feature our logo more prominently than your institution's own branding
Place the logo on merchandise, promotional items, or modify it in any way
Incorporate our logo into your own trademark or create similar designs
Use the logo in contexts unrelated to compliance, equity, or institutional accountability
Typrography
Font
Our primary typeface is Switzer, by Indian Type Foundry. It balances professional authority with genuine accessibility. It's serious enough for policy documents but readable enough for training materials that people actually need to understand.
The typeface is available in several weights each appropriate for different applications, but we stick to Regular for both headings and body copy to create a refined, minimal look and feel. We use consistent hierarchy across all materials to make information scannable and digestible.
Heading L
Heading M
Heading S
Body L
Body M
Body S
Body XS
Color
Text
Dark
#282828
Medium
#4C4C4C
Light
#6C6F71
White
#FFFFFF
White Light
#FFFFFF 60%
Background
Racing Blue
#001E55
Klein
#002FA7
Saphire
#104EBA
Charcoal
#282828
Off-white
#FBF9F7
White
#FFFFFF
Border
Gray
#EEEEEE
Contact
Get in touch
For legal inquiries, permission requests, logo usage questions, partnership inquiries, or anything else related to these guidelines, please contact: hello@fractionalcoordinator.com
We're reasonable people. If you've got a legitimate use case that doesn't quite fit these guidelines, reach out. We can usually work something out.
Press releases
When mentioning our company in press materials, please identify Fractional Coordinator as an institutional compliance consulting firm. Our mission is to strengthen institutional trust through modern compliance solutions that protect equity, manage risk, and build genuine accountability.
If your communications involve case studies, client testimonials, or co-branded announcements, please reach out to our team at hello@fractionalcoordinator.com before publication.
Usage terms
The term "Marks" includes anything we use to identify our services, including our names, logos, symbols, and design elements. By using Fractional Coordinator's Marks, you agree that we own them and that any goodwill generated by your use benefits us.
Permission to use our Marks is limited in the following ways:
Only use our Marks if they adhere to these brand guidelines
The permission we grant is non-exclusive (we can give it to others) and non-transferable (you cannot give it to others)
Do not feature our Marks more prominently than your own institution's name or marks
We may update these guidelines, and changes must be made in accordance with our updates within a reasonable time
We can review the use of our Marks and require changes if needed
We may terminate permission to use our Marks at any time, and usage must stop promptly
Please ensure all usage aligns with professional compliance standards. If you're referencing specific services (like Title IX investigations, ADA/504 reviews, or interim coordination), be precise and accurate about what we actually provide.
We don't permit our name in institutional titles or department names because it creates confusion about employment relationships. We're fractional coordinators and consultants, not permanent staff members.
When creating materials that reference our work together, focus on the outcomes and improvements rather than just name-dropping. "Improved our Title IX response process" is better than "Uses Fractional Coordinator systems."
